What I really like about this anime/manga is that it falls under the non-violent, sports category and is shoujo-oriented. Chihaya is your high school beauty albeit clueless and karuta-minded but passionate and well-liked by her peers. I recently tried to watch Sailor Moon Crystal and it was excruciating. There are clueless protagonists who are loveable and then there are the ones that make me want to stick a spork in my eye. Chihaya is thankfully one among the loveable.
Now onto our two males. Taichi...yeah he's tall, smart, everyone likes him, girls especially etc. etc. (yawn). I do like that he is extremely jealous of Chihaya's friendship with Arata. Ahhhh, Arata (aww yeah). A tall, smart, karuta hero who is also sweet. And definitely doesn't beat around any bushes. I love his Fukui accent. It's been a long time since I've come across anime with a male character I can get squealy and fangirly over. I mean a really long time! Arata has confirmed that I really do have a type. =P